On October 1, 2020, the City of Los Angeles Deferred Compensation Plan (DCP) staff, in partnership with their Third- Party Administrator (TPA), Voya, launched their annual campaign for National Retirement Security Month (NRSM). The primary objective of the campaign was to encourage participation and increased savings and promote greater awareness of the services and features offered by the DCP. The City’s NRSM campaign was entitled, “LA’s The Place!” The LA’s The Place! quiz used a gamified tour of City of Los Angeles landmarks to simultaneously promote participation, increased saving, and greater awareness of DCP services and features (including our blogs as well as virtual group and individual meetings). An interactive quiz was accompanied by a weekly raffle of prizes. This fun, engaging approach garnered our highest ever campaign participation – more than doubling our campaign participation numbers from last year’s campaign!
- Version
- 0.00 KB File Size
- July 28, 2021 Create Date
- August 31, 2023 Last Updated
