The State of Missouri Deferred Compensation Plan and the plan’s recordkeeper, MissionSquare Retirement (formerly ICMA-RC), created a holiday-themed savings campaign targeting state participants in the 457(b) plan. While the primary goal of the campaign was to increase savings within the MO Deferred Comp Plan through use and awareness of the automatic increase tool, the campaign also helped drive online engagement and self-service account management.
Communications educated participants on the benefits of auto-increases, including the potential boost to account balances over time. As a result, 1.4% of targeted 457 participants chose to use the auto-increase tool and improved their retirement outlook, .6% of participants returned the postcard tear-off mailers, and 2.4% of participants logged in to their online account and selected to save with the automatic increase tool.
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- July 28, 2021 Create Date
- August 31, 2023 Last Updated
