The “It’s your future, retire well” campaign was conducted during October, 2021, in support of National Retirement Security Month (NRSM). All active participants in the State of Michigan 401(k) and 457 Plans (the Plans) were targeted. The campaign provided retirement education and training and offered an opportunity to register a live webinar and one-on-one account reviews. Although these reviews are offered year-round, many participants associate them with NRSM and appreciate a reminder in October.
The campaign was comprised of three short emails, a landing page populated with retirement education content, and a virtual scavenger hunt. Additionally, participants could view the presentation “Navigating your online account” in live or on-demand webinar format.
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- 1.35 MB File Size
- August 1, 2022 Create Date
- August 31, 2023 Last Updated
