In 2023, Hoosier START conducted a review of plan metrics and discovered many participants lacked a designated beneficiary. To address this, a campaign was launched to raise awareness about beneficiary designation, educate participants, and guide them on how to update their beneficiary information routinely. The campaign aimed to connect with as many participants as possible --regardless of how long they had been participating within the Plan or employment status -- to emphasize the benefits of proper beneficiary designation. Additionally, it shared relatable, real-life scenarios to prompt a call to action by participants to review and verify their designations. By doing so, Hoosier START sought to ensure smoother transitions and financial security for beneficiaries.
- Version
- 0.00 KB File Size
- July 25, 2024 Create Date
- September 25, 2024 Last Updated
