With the County of San Diego Deferred Compensation Program’s Investing Learn to Earn virtual event that ran from October 2021 – January 31, 2022, visitors entered a videogame-style environment to explore and play their way to better financial wellness. The full plan website, myDCplan.com lies beneath the videogame “skin” providing full functionality for real-world action. Almost 22% of all visitors with online accounts increased their contributions. Of those visitors who were not enrolled, 28% enrolled. On an annualized basis, Learn to Earn increases and enrollments will generate more than $1 million of additional contributions flowing into the Program. Learn to Earn was also effective at driving program and retirement readiness awareness. Nearly 300 (20%) of Learn to Earn users engaged with My Interactive Retirement Planner to model retirement income scenarios after participating in the event. This is more than double the 9% rate of non-Learn to Earn participants utilizing My Interactive Retirement Planner during this same timeframe. Learn to Earn users were nearly five times more likely to use the My Investment Planner tool to get free investment allocation advice.
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- 1.26 MB File Size
- August 1, 2022 Create Date
- August 31, 2023 Last Updated
