Knowing State of Texas employees will only have about 50% of their pre-retirement income from their ERS retirement (defined benefit plan), Employees Retirement System of Texas (ERS) wanted to educate and inform eligible state employees and current participants about the benefits of the Texa$averSM 401(k) / 457 Program during their summer enrollment period. To achieve this goal, they required a format for delivering critical messages in a way that was accessible, entertaining and easy to understand - all while social distancing.
To meet these criteria, ERS partnered with Empower Retirement to create the Your Blockbuster Retirement campaign which utilized multifaceted, targeted and plan-wide campaign tactics created to support the idea that saving for retirement doesn’t have to be intimidating. Planning and saving for retirement could be something as simple and enjoyable, like going to a drive-in movie (while social distancing)! The campaign shared with the targeted audience that with a good retirement “script” and “supporting cast,” participants could be the star of their own retirement picture! This cohesive eligible state employee and participant outreach initiative was launched during ERS’s summer enrollment period (June 18 - August 31, 2020) and encouraged employees to maximize the use of investment resources available for retirement savings.
- Version
- 0.00 KB File Size
- July 28, 2021 Create Date
- August 31, 2023 Last Updated
