Download
This project was implemented to educate plan participants about the importance of continuing to save for retirement in the NYC Health + Hospitals Tax-Deferred Arrangement (TDA), a voluntary 403(b) plan that supplements the pension plan. The campaign was targeted to individuals who took negative action in their TDA account related to the coronavirus crisis.
Our communications emphasized the benefits of repaying back a Coronavirus-Related Distribution (CRD). Results were very positive – with over 50% of the targeted group meeting virtually with a dedicated TDA counselor and 26% increasing their contribution rate or restarting their contributions. Additionally, the average increase among this audience was a little over 7.5%.
- Version
- 1.29 MB File Size
- August 1, 2022 Create Date
- August 31, 2023 Last Updated
